新街口又添新奇元素 宏图Brookstone新百店闪耀惊喜
发布时间：2016-08-15 内容来源：宏图三胞
里约奥运会正在如火如荼的进行，这股竞技之风在2016年的火热盛夏席卷整个世界。然而还有一场潮流正在兴起，从一开始就席卷了素有“中华第一商圈之称的南京新街口，飓风之姿势不可挡！那就是8月13日，宏图Brookstone南京新百店的盛大开幕。这已经是宏图Brookstone开启的第 6家新店，在短短半年多的时间内，这股新奇特潮流已经席卷整个长三角经济带，所到之处无不掀起购物狂潮。
Rio Olympics is in full swing，and this wind of athletic spirits swept the world in hot summer 2016. While there is also a trend like an unstoppable hurricaneemerging, swept Xinjiekou, Nanjing --known as the first Chinese business district from the very begining, that's the grand opening ofxinbai store of Brookstone Hisap in August 13. This is the sixth store of Brookstone Hisap in just six months, the peculiar new trend has swept the entire Yangtze River Delta economic zone, There will always being a shopping crazy trend wherever they opened stores.
新奇特商品首登“中华第一商圈” 带来非凡新奇特体验
Peculiar new products first entering Chinese First Business District,brings extraordinary peculiar new experiences
开业当天，Brookstone中国董事长、宏图三胞总裁辛克侠，新百总裁傅敦汛、Brookstone中国CEO王力宏、新百常务副总裁苏杰、新百副总裁吴晓梅等亲临开业现场，见证了宏图Brookstone南京新百店的揭幕。
Kexia Xin--chairman of Brookstone China and president of Hisap. Dunxun Fu-- president of Xinbai. Lihong Wang--CEO of Brookstone China, Jie Su--executive Vice President of Xinbai, Xiaomei Wu--vice president of Xinbai and so on all showed up the opening ceremony of Xinbai store, witnessed the unveiling of Xinbai store, Brookstone Hisap, on the opening day.
南京新百店是宏图Brookstone在南京开出的第四家门店，标志着其在南京市场的网络布局基本成型。也是宏图Brookstone首次在拥有“中华第一商圈”美誉的南京新街口登场，更意味着将有越来越多的消费者感受到宏图Brookstone 带来的“容易的惊喜”。
Xinbai store, Brookstone Hisap is the forth store opened in Nanjing, marking the basic accomplishment of its network distribution in Nanjing market. It alsomeans the first time of Brookstone Hisap entering in the first Chinese business district--Xinjiekou, Nanjing .Last but not least, it means that there will be more and more consumers have the chance to feel the "easy surprise" that Brookstone brings them.
美国新奇特零售商Brookstone（博斯通）有50多年历史，是美国人心目中新奇特产品的代名词。其推出的新奇特产品广受各个阶层消费群体的喜爱。而Brookstone（博斯通）首创的“场景化体验式”营销模式，更是立足于以顾客体验为基础，为消费者创造最优越的购物空间，通过构建实体化场景，让商品看得见摸得着，更让商品成为生活中的一部分，无时无刻都能体验。
Brookstone--peculiar new US retailerhas a history of 50-years, it is the synonymous of peculiar new in American eyes. The launch of the new products were widely loved by all sectors of consumer groups. Thefirst attempt of Brookstone: "experience of setting" marketing model, is based on the customer experienceto create the most favorable shopping space for consumers, by constructing scenarios materialized, so make the commodities visible and touchable, leaving the commodity becomes a part of life, so that you can experience all the time.
开业盛况全程网络直播 新奇特产品引起热推狂潮
Internet broadcast of the whole grand opening, peculiar new products lead towarmlyrecommended frenzy
新百店开业当天也是爆点满满，吸足眼球，现场人潮涌动，火爆异常！每个体验区都聚满顾客，在店内体验师的指导下尝试玩转新奇特的产品。店内更惊现多位“土豪”，好多都推着满满的一购物车商品，竞相排队付账。一位直接抱着十多件颈背加热按摩仪到收银台结账的孙先生表示：这款新奇的按摩仪既方便又实用，比市面上同类的产品好多了，趁着新店开业要多买几件，不仅要送给家里的长辈每人一个，还要替公司同事也买几个！
The opening day of Xinbai store wasa big surprise，catched eyes and crowded with people， it’s unusually hot! Each experience area was filled with customers and they were experiencing the strange new products under the guide of experience shopping guide. What’s more，there are many tyrant whose shopping cart are full of goods,lining up to pay the bill. A customer named Sun，holding more than 10 pieces of nape heated massage device to the checkout counter said: “this type of novelty massager is convenient and practical, which is much better than similar products on the market, taking advantage of the new store opening to buy some, not only for family elders, but also for the company colleagues.”
开业现场更邀请了五位热度十足的网红主播进行全程直播。对于首次接触新奇特产品的主播们而言，他们在感到新奇的同时也迅速被圈粉。一位90后网红表示，平时自己非常喜欢在打游戏的时候直播，如果有了猫耳机这一酷炫神器的助力，相信会给自己圈粉不少。
Five famous online celebrities were also invited to the Opening ceremonyto do the live. Many of them fall in love with these peculiar new products in the first sight. A post-90 online celebrity said: “I usually plays the game live, if I have this cool cat headphones, I believe I will attract more and more followers.”
据网红主播们介绍，他们的粉丝对于新奇特产品非常感兴趣，在直播互动中一直询问产品的使用感受，甚至有粉丝表示希望来到现场亲身体验新奇特产品。Brookstone（博斯通）新奇特产品在无形中助力了主播们的直播盛况，相信不久的将来，这些新奇特黑科技产品一定会在直播行业里大放异彩！
According to internet celebrities，their fans are very interested in the peculiar new products,they keep asking the feeling of the products they tried and many fans said they would like to come to the store to try these products. Brookstone peculiar new productsboosting the online celebrities’ live grandin virtually. We can say that，in the near future, these peculiar new unreasonable technology products will shine in the live industry.
宏图Brookstone新动能 助力传统百货转型
Brookstone Hisap,new momentum booster traditional department stores in transition
近年来，传统百货业受到巨大冲击，新百同样遭遇了不小的挑战。新百通过体验消费、互动消费、互联网+、品牌差异化、实施精准营销、创新促销方案等方式，逐步实现着从传统百货到现代百货的转型。而Brookstone（博斯通）的出现，正好成为新百转型改革的一个契机。
In recent years, the traditional department store industry has suffered tremendously, Xinbai is no except from the suffering. Xinbai has been gradually realized the transformation from the traditional department store to the modern department store through consumer experience, consumer interactive, Internet plus, brand differentiation, the implementation of precision marketing, innovative marketing programs. The appearance of Brookstone, just gives a new opportunity for Xinbai to transform.
Brookstone（博斯通）的惊喜体验模式与传统百货的差异带来新鲜零售模式，新奇特产品对于新百而言是品类的补充，更是客群的拓展，Brookstone（博斯通）的模式对于新百则是服务的延伸，体验的升级。这种新的营销方式给新百注入了一股新鲜血液。
The differences between Brookstone new surprise experience model and traditional department store retailing model Brings the fresh retailing model, peculiar new products are not only the supplement of the Xinbai products categories, but also the expand of customer groups. The Brookstone model for Xinbai is the extend of service and promotion of experiences. This new marketing model injects fresh and strong power into Xinbai.
相信宏图Brookstone新街口店的开启，未来将会有更多南京市民走入店中购买或体验新奇特产品，感受新奇特给他们带来的容易的惊喜，并逐步融入其日常出行成为生活的一部分。
We can believe that the opening of Xinbai store, Brookstone Hisap，will bring more and more nanjing citizens to purchase or experience peculiar new products, to feel the easy surprise that peculiar new products bring them, and gradually been a part of their life.
