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Hisap applies a direct chain management method in its organization, and it possesses a unifying management concept, an enterprise identifying system, distribution and service systems, and operational management.
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According to this basic style, the founder creatively combines and integrates chain operation, terminal direct sales and standardized service management together, to formulate ‘WDM – a large scale, standardized direct chain sales model which is better suited to the Chinese Computer & Consumer electronics market. Hisap relys on a system of headquarters, logistics center and chain stores to form an across-region standardized operation network. It utilizes a self-developed WDM information management system to link supplier and customer networks, and has unified purchasing, logistics and sales management.
The WDM model can be described as having three basic features: scaled operation, organizational networking, and standardized management.
Scaled operation is the core of WDM model, and the main superiority it brings is in the areas of collective purchase, storage, delivery and transport. The organization also benefits from all-round advertising campaigns, expansion and training, as well as a superiority from our growth experience.
Organizational networking is a fundamental condition of the WDM model. By integrating the relatively independent business functions in a traditional system, such as purchasing, delivery, and retailing, into one unified operational system, efficiency is improved as some procedures are reduced, and goods circulation within the organization happens more smoothly.
Standardized management practices are a basic guarantee to obtain scale efficiencies through the WDM model. All the chain stores carry out standardized management methods through unified purchase, operation and management, resulting in simplified operational procedures, specialized after-sales policies, standardized sales and service, and a single recognizable brand name.
Hisap utilizes a large-scaled and standardized chain direct sales model, with computers and consumer electronics as its main products line, aiming to increases the flow of customers constantly and capture reasonable profits.
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